By Emmet · Published 16 May 2025 · Last updated 1 July 2026
Event videographer in Mayfair: filming a flower installation at Claridge’s
An event videographer in Mayfair spends a lot of time filming things guests will only see finished. Over 15 and 16 May 2025 I filmed the installation of a flower show at Claridge’s, documenting the team as thousands of stems went in, with flowers creeping up the staircase by the hour. Very early starts, long shooting days, and some of the most beautiful raw material I’ve pointed a camera at. Below I’ll cover what filming inside a luxury hotel involves and why installation films earn their keep.
Why film the installation rather than just the finished flowers?
Because the transformation is the story. A finished installation is one pretty photo. Watching a bare staircase at Claridge’s disappear under blooms across two days is content people actually stop scrolling for.
I focused on detail shots of the installation team, hands wiring stems, ladders leaning against marble. Buckets in service corridors. Luxury brands rarely show the work behind the polish, and when they do, it lands hard.
What is it like filming inside Claridge’s?
Quiet and careful, always on the hotel’s terms. Claridge’s stayed open throughout, so filming had to move around guests and afternoon tea service without anyone noticing a camera. That means small kit, no cables across walkways, and a lot of reading the room.
The early starts were the price of clean footage. Before 7am the lobby belongs to the florists, and the art deco interiors of Brook Street sit in soft, even light. By mid-morning you’re dodging luggage trolleys.
What does a two-day installation shoot deliver?
A short promotional film, cutdowns for social, and a library of detail clips the venue can reuse for months. I shot the Claridge’s job to cover all three, from wide time-passing shots of the transformation down to macro details of individual flowers.
That layered approach is the same one I use on event photography jobs at LemonLens. Shoot for the edit, not just for the moment.
Who books installation and behind-the-scenes video?
Hotels and florists mostly, with set builders and event producers close behind. The florist gets a portfolio film while the venue gets social content, which is why these jobs often end up co-funded between them.
I shoot them across central London, with Mayfair and Knightsbridge the usual patch, and the same skills carry into wedding venues dressed with large floral builds.
FAQ
How much does an event videographer cost in Mayfair?
Multi-day installation coverage is quoted per project, based on days on site, edit length, and how many cutdowns you need. A two-day shoot with a short film and social edits costs less than most venues expect. Send the brief for a firm quote.
Can you film while the venue stays open?
Yes. The Claridge’s flower show was filmed around live hotel service. That takes compact kit and a videographer who stays invisible, with no rigging anywhere near guest areas. Working that way is standard for me in luxury venues.
How early can you start?
As early as the install team does. On the Claridge’s job that meant pre-dawn call times, because the best uninterrupted footage happens before guests wake up. Treat early starts as standard for installation films rather than an extra.
Do you photograph installations too?
Yes, stills and video together on the same booking. Most installation clients take both, since the photos feed press releases while the film feeds social. One person covering both keeps the footprint small inside a working hotel.
Book installation coverage
Planning an installation or a venue takeover? Tell me the venue, the dates, and what the final film needs to do. Contact LemonLens for a quote.
A strong professional image works hard across LinkedIn and beyond, right through to coverage in city guides like Time Out London.
About the author. Emmet is a London photographer and videographer, and the founder of LemonLens. He shoots events, portraits, and weddings from LemonShark Studio in Fulham (769b Fulham Road, SW6 5HA), with venue work that includes Claridge’s, private homes, and warehouse spaces in Hackney. See more at lemonlens.com and his portfolio, or follow @lemonlenz_ on Instagram.