By Emmet · Published 25 July 2025 · Last updated 1 July 2026
Music video photographer in London: a VHS visualiser for Silvergore
A music video photographer in London isn’t always chasing the sharpest, cleanest image. Sometimes the brief is the opposite. For the band Silvergore I shot a visualiser and music-video-adjacent content on old cameras and VHS, going for nostalgia rather than polish. We filmed at Woolcrest Textiles in Hackney, E9, leaning into grain and soft colour, plus that half-remembered home-video feel. If your track needs a mood instead of a mega-budget, this is how analogue does it.
Why shoot a music video on old cameras and VHS?
Because texture sells emotion. Digital is clean, and clean can feel cold. VHS carries warmth, softness, and a built-in sense of memory that suits the right song perfectly.
Silvergore wanted nostalgia, so we shot it on formats that were nostalgic themselves. The look wasn’t added in the edit afterwards, it lived in the tape from the start.
What is a visualiser and why do bands need one?
A visualiser is short, loopable video content built to sit under a track on socials and streaming. It’s cheaper than a full narrative video and does most of the promotional heavy lifting. For an independent band, a strong visualiser gets a release seen without a huge production spend.
We shot Silvergore’s to work in pieces, so the band could cut multiple clips from one day for different platforms.
How do you make a low-budget shoot look intentional?
By committing to the aesthetic completely. Half-hearted retro looks like a mistake. Full retro looks like a choice. Old cameras, real VHS, honest grain, and a location with character do more than any expensive gear.
Woolcrest Textiles gave us exactly that character. Industrial East London, worn surfaces, and light that suited the format’s softness.
Who books this kind of video?
Bands, solo artists, and labels who want a distinct look on a real-world budget. LemonLens shoots music videos and visualisers across London as part of our video work, sitting alongside live music coverage and artist portraits. East London, Hackney especially, is regular ground for this kind of textured, creative shoot.
FAQ
How much does a music video cost in London?
Visualisers and music-video content are priced per project, based on shoot length and format, plus the edit. An analogue visualiser like Silvergore’s costs a fraction of a full narrative video while still looking distinctive. Send me the track and I’ll quote.
Can you actually shoot on VHS and old cameras?
Yes. The Silvergore visualiser was genuinely shot on old formats, not digital with a filter slapped on. Real analogue carries texture that fake VHS effects never quite match.
How many clips can I get from one shoot?
Plenty. A single day of visualiser filming usually yields several loopable clips plus stills, so you can feed a whole release campaign from one booking.
Where in London do you film music videos?
Citywide, with a soft spot for East London’s industrial spaces. Hackney, Bethnal Green, and warehouse locations suit the textured, analogue looks a lot of artists want.
Book a visualiser or music video
Got a track that needs a look? Send me the song and the mood you’re after, plus your release timing. I’ll suggest an approach and quote. Contact LemonLens.
For artists, a good set of live images travels well onto Songkick and into press coverage from outlets like the BFI.
About the author. Emmet is a London photographer and videographer, and the founder of LemonLens, shooting music, events, and portraits from LemonShark Studio in Fulham (769b Fulham Road, SW6 5HA). See more at lemonlens.com and his portfolio, or follow @lemonlenz_ on Instagram.